SEO Specialist job at Berkshire Hathaway Automotive Irving, TX, US

Job Description

Berkshire Hathaway Automotive Marketing is seeking a talented SEO Specialist to join our in-house Digital Marketing team in Irving, TX. This role focuses on driving organic growth, improving search visibility, and supporting large-scale dealership websites through technical SEO, content optimization, analytics, and emerging AI-driven search strategies. This is a full-time, in-office position and will be onsite at our Marketing Office in Irving, Texas. Benefits:

Paid training and development
Brand new, state-of-the-art office
Career growth opportunities
Medical and dental coverage
Employee Recognition
Paid vacation
401(k) with company match

Why Join Us?

Work for a Berkshire Hathaway company with long-term stability
Be part of a centralized, high-impact digital marketing team
Gain experience with enterprise-scale SEO and AI-driven search
Competitive compensation and comprehensive benefits

What You’ll Do

Working knowledge of SEO, GEO, Local SEO, and Technical SEO, including optimization for AI-powered and local search experiences.
Optimize website content, landing pages, blogs, and local pages for organic search
Conduct keyword research, competitive analysis, and performance tracking
Analyze results using Google Analytics 4 (GA4), Google Search Console, and Looker Studio
Identify and resolve technical SEO issues in collaboration with CMS and website teams
Support Google Business Profile and local SEO initiatives
Leverage Generative AI tools (ChatGPT, Perplexity, Gemini, etc.) for keyword research, content optimization, and search insights
Stay current on SEO best practices, algorithm updates, and AI-powered search trends

What We’re Looking For

Bachelor’s degree in Marketing, Business, or a related field
1–3 years of SEO experience with proven results
Strong understanding of technical SEO, on-page optimization, and analytics
Hands-on experience with GA4, Google Search Console, and keyword research tools
Familiarity with Generative AI tools for SEO and content workflows
Experience with SEMrush, WordPress, Looker Studio, or email platforms is a plus
Strong analytical, writing, and communication skills
Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
Ability to adjust set priorities and adjust workflow as required
Experience with marketing and advertising software for client and project management a plus

Who We Are: Berkshire Hathaway Automotive is one of the largest groups of affiliated dealerships in America, with over 100 franchises in 10 states. The Berkshire Hathaway Automotive affiliated dealerships set the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised automobile dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure its affiliated dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.

Job Tags

Full time, Work at office, Local area,

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