Job description:
About Us
We are a leading tire company committed to delivering high-performance, reliable, and
innovative tire solutions for consumers, commercial fleets, and specialty applications.
As we continue to grow our digital presence, we are seeking a data-driven and creative
PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase
revenue across our digital channels.
Position Overview
The PPC & SEO Specialist will be responsible for planning, executing, and optimizing
paid search campaigns while simultaneously managing search engine optimization
initiatives to maximize organic growth. This role requires strong analytical skills, hands-
on experience with ad platforms, and a deep understanding of search engine best
practices. Experience in automotive, tire, or e-commerce industries is a plus.
Key Responsibilities
Paid Search (PPC)
Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
Perform keyword research, audience targeting, and competitive analysis.
Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
Create compelling ad copy aligned with brand tone and product offerings.
Monitor daily budget pacing, bids, performance trends, and reporting.
Conduct A/B tests on ads, landing pages, and targeting strategies.
Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine Optimization (SEO)
Conduct ongoing keyword research to identify opportunities for organic growth.
Optimize website content, metadata, internal linking, and landing pages.
Support creation of high-value content including product guides, tire education articles, and service pages.
Perform technical SEO audits and coordinate fixes with developers.
Monitor domain authority, backlink profile, indexing issues, and site health.
Track rankings, search visibility, traffic patterns, and keyword performance.
Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives.
Analytics & Reporting
Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.
Analyze conversion funnels, customer behavior, and ROI trends.
Provide monthly insights and recommendations to leadership.
Continuously improve digital strategy based on data and industry trends.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field
(preferred).
2–3+ years of hands-on experience in PPC and SEO management.
Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search
Console, and keyword research tools (SEMrush, Ahrefs, Moz).
Strong understanding of on-page, off-page, and technical SEO.
Experience with e-commerce or automotive/tire industry preferred but not required.
Strong copywriting and communication skills.
Highly analytical mindset with attention to detail.
Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time
Benefits:
Work Location: In person
...and behavioral instruction to elementary aged students with autism. NYS SWD 1-6 certification required. Applications only accepted online. Register and apply at: * For more information, visit our website at: * EOE Job Type: Full-time Pay: From $63,125.00 per year...
...management through post-discharge pulmonary rehabilitation and education. As a Respiratory Therapy Supervisor, you will assist the director in supervising personnel and overseeing the daily operations of the Respiratory department. Helps to recommend and implement...
...Job Description Job Description DEPARTMENT: Montana Bureau of Mines and Geology A non-regulatory state agency, within the Montana Technological University, The Montana Bureau of Mines and Geology (MBMG) provides extensive advisory, technical, and informational...
...strong instructional support, and no lesson planning or grading?Huntington Learning Center in Naperville is hiring part-time Reading and Math Tutors to work onsite with students in grades K-8. This role is a great fit for educators, paraprofessionals, education-adjacent...
Class A Truck Driver JobCoggins & Sons, Inc. is a caisson drilling and shoring contractor located in Littleton, Colorado. We have jobsites... ...reports and time on a daily basis. Completing drivers daily log book as required by DOT.Travel and work hours: Typical...