Job description:
About Us
We are a leading tire company committed to delivering high-performance, reliable, and
innovative tire solutions for consumers, commercial fleets, and specialty applications.
As we continue to grow our digital presence, we are seeking a data-driven and creative
PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase
revenue across our digital channels.
Position Overview
The PPC & SEO Specialist will be responsible for planning, executing, and optimizing
paid search campaigns while simultaneously managing search engine optimization
initiatives to maximize organic growth. This role requires strong analytical skills, hands-
on experience with ad platforms, and a deep understanding of search engine best
practices. Experience in automotive, tire, or e-commerce industries is a plus.
Key Responsibilities
Paid Search (PPC)
Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
Perform keyword research, audience targeting, and competitive analysis.
Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
Create compelling ad copy aligned with brand tone and product offerings.
Monitor daily budget pacing, bids, performance trends, and reporting.
Conduct A/B tests on ads, landing pages, and targeting strategies.
Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine Optimization (SEO)
Conduct ongoing keyword research to identify opportunities for organic growth.
Optimize website content, metadata, internal linking, and landing pages.
Support creation of high-value content including product guides, tire education articles, and service pages.
Perform technical SEO audits and coordinate fixes with developers.
Monitor domain authority, backlink profile, indexing issues, and site health.
Track rankings, search visibility, traffic patterns, and keyword performance.
Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives.
Analytics & Reporting
Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.
Analyze conversion funnels, customer behavior, and ROI trends.
Provide monthly insights and recommendations to leadership.
Continuously improve digital strategy based on data and industry trends.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field
(preferred).
2–3+ years of hands-on experience in PPC and SEO management.
Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search
Console, and keyword research tools (SEMrush, Ahrefs, Moz).
Strong understanding of on-page, off-page, and technical SEO.
Experience with e-commerce or automotive/tire industry preferred but not required.
Strong copywriting and communication skills.
Highly analytical mindset with attention to detail.
Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time
Benefits:
Work Location: In person
...Join our dedicated team and make a significant impact in the lives of others. As a Hospice Aide or Certified Nursing Assistant (CNA), you'll provide essential, compassionate care during the most meaningful moments of our patients' lives. Your role is vital in delivering...
...Job Description Job Title: Patient Care Advocate Company: The Premier Life Location: Anchorage, Alaska Full Time Salary: $40,000 - $45,000 per year Typical Schedule: MONDAY: 7-11am & 2:30-8:30pm TUESDAY: 10am-4pm WEDNESDAY: 7-11am & 2-8:30pm...
...fulfil their aspirations. Join Gilead and help create possible, together. Job Description Gilead's Director, Global Clinical Supply Chain is an end-to-end clinical supply planning leader that provides relevant expertise in a fast-paced biopharmaceutical environment...
...and have a passion for customer service. Food and Beverage Attendants provide exceptional customer service throughout the entire event or dining experience and assist with various operational tasks. Successful Talent present themselves professionally and anticipate guests...
...Job Description Job Description Real Estate Agent Listings Focus | Leads Provided | Arizona The Penrose Team | eXp Realty The Penrose Team is growing and seeking licensed Arizona real estate agents who want to work in a structured, listing-focused environment...