The Digital Marketing Manager oversees digital campaigns, content strategy, and performance analytics to elevate Lowe’s Pro Supply’s online presence and support business growth. Drive Performance and Revenue to the bottom line.
Essential Functions;
• Develop and execute digital marketing strategies across SEO, SEM, email, display, and social media
• Lead content curation and influencer engagement to enhance brand visibility on Lowes.com
• Collaborate with cross-functional teams (Product/Merchandising) CC, Analytics, Content Production, ) to optimize digital merchandising and customer experience
• Manage campaign budgets and ensure ROI through data-driven performance tracking
• Drive omni-channel engagement strategies to increase customer retention and frequency
• Monitor trends and emerging technologies to innovate digital outreach and commerce tactics
Minimum Qualifications:
• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred or equivalent experience
• 5+ years of experience in digital marketing, preferably in B2B or retail
• Strong knowledge of digital platforms, analytics tools (Google Analytics, Adobe), and CRM systems
• Proven ability to manage cross-functional teams and external agencies
• Excellent communication, project management, and analytical skills
Preferred Qualifications:
• Experience with influencer marketing and content strategy
• Familiarity with home improvement or professional supply markets
• Ability to translate data insights into actionable marketing strategies
• Generate Revenue and Growth thru technology enhancements and innovative tactics
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